Web design refers to the development and design of the web interface: the interactional architecture, organization of the pages, the tree and navigating of the website. The design of a web design takes into account the constraints of the Internet media, especially in terms of ergonomics, usability and accessibility.
Web design requires a variety of skills: programming, usability and interactivity, and a good knowledge of the technical constraints associated with this field: diversity of web terminals and their views, accessibility, characteristics of different languages and processes portability, compliance with W3C recommendations.
Web design of a site includes the creation of a functional model with technical specifications: ergonomics, graphic design, corporate identity, marketing, interactivity.
As part of a business website, web design is defined according to the objectives set for it:
For corporate website: the first objective is to increase the visibility of the offer and brand. The sub-goals in web design are validating the readability of the identity of the company, improving the quality of traffic, facilitating the creation of a relationship between visitors and the web site (has to optimize the response time of pages).
For e-commerce web site: the first objective is to turn visits into sales. The first key performance indicator (KPI) assigned to web design is to reduce the dropout rate of the basket.
For landing pages: The goal of landing page is to capture a visitor to various sub goals: feeding a database mail suspects, prospects, demand for pre-qualified contacts, etc. Three tasks are assigned to web design: access time, consistency of message between the one who captures the visitor and that of the landing page in a goal to have maximum traffic, adaptation of input form the target for have a minimum number of drop forms.