Digital editing is a modern age of electronic publishing, where the text editing is natively digital but is not yet thinking specifically for use on the network. The digital edition illustrates one of the key issues of electronic publishing, namely the availability of a text. This is the most revolutionary challenges of electronic publishing effect. An analog world is tilted in a digital world where movement and access are facilitated, resulting in an explosion of access. For example, scientific journals have many more readers in their digital version than in their paper version. This is a true revolution in consultation with web accessibility.
With the advent of digital technology, there has been much dematerialized works. This massive digitization pushed to implement logic rematerialization. Digital technology has many advantages. It allows:
- Printing books on demand (print on demand). This system began to be used in libraries.
- A commercial outlet for the works in open access.
- A practical aspect of reading, conservation and annotation.
We tend to associate the print on demand with self-publishing. In fact, printing on demand is also a very professional editing steps, covering niche markets, or concerning exhausted. This helps to empower investment issues for the initial run, and storage problems.
The job of an electronic publisher is comparable to a traditional publisher. It receives manuscripts. He selects, he reworks the authors for corrections, but more often online. It then performs the conventional layout operations, illustration, printing paper, but is replaced by the output files in different formats of digital books. After publication, it will make the work, manage sales, refund the remuneration to the author.
Economically speaking, another notable difference lies in their different treatment by the tax administration.
As in traditional publishing, the relationship between the author and electronic publisher is governed by a contract signed by both parties, defining the rights and obligations of each party, their remuneration and the commitment of the publisher to disseminate the work. The difference is that unlike a printed book, the digital work is never “run out”, whereas traditional publishing stock depletion could lead to termination of contract, if the publisher did not undertake a reprint within a time limit. The contract period (limited, to enforce the law on copyright) must be defined by other criteria.
Economic models of electronic publishing are largely invented. We distinguish the unit sales (Amazon) and subscription bouquets (O”Reilly Safari).
In this area is the question of the price of digital books which can cause discount to the print edition. Introduction of more attractive offers (sale with a warranty). Examples of economic models:
- Freemium model: combines a free offer, open access, and a “Premium” upscale, paying access.
Example: Flickr. We can deposit our free images, free up to a limited size, beyond it will pay or accept to lose older photos.
- Long tail model: In the real world, those constraints are very important.
For example: Fnac: the long tail model, there will be an explosion in the percentage of book (AC online bookstore), it can be hits that had great results in the beginning. These are books that sell regularly. Different economic offerings:
- Safari: offers bouquet of O”Reilly Media, a bouquet model of book on technology, which brings money to the editor, and gives the reader access to a fairly substantial catalog but quite limited.
- Wikipedia: that relies on donations of infrastructure (eg google and individuals). It is a popular financing. Each year, they make calls gifts that bring them around $ 8 million per year. It is a model that already existed, which is a subscription model.