World Economic Forum, Davos 2014 - Doing Business the Right Way
How can business regain trust through long-term value creation?
Competitive advantage
Competitive advantage is all that allows a company to outperform its competitors.
Corporate purposes
The primary function of a business varies with the company or even according to the points of view within the same company (eg perspective of the shareholder, employee, union, management. ..).
How to define business
A business is an institutional unit, driven by a project based on a strategy or policies and action plans, the goal being to produce and supply goods or services to a set of customers or users. To do this: