Banner Services
There are free banner exchange
programs and those where you purchase by number of exposures of your
banner. The purchased programs do not require any reciprocal banner to
be displayed at your site.
Commercial Banner Exchange
These sites are in the business of
providing banner exchange and purchased exposure services. In an
exchange, you provide a banner that advertises your site/product - For
every showing of a banner on your site, these exchange services will
display your banner on on of their customer sites. The ratio usually
is two to one. For every two showings on your site, your banner is
displayed once somewhere on one of their other customer Web Sites.
Private Banner Exchange
Similar to the above but here you
simply agree to display the banner of another Web Site if they agree
to do the same with your banner.
Purchased Exposures Banner
You can purchase services that will
display your banner for a specific number of times on several sites or
on one commercial high traffic site such as "Hotmail.com" or any of
the search engine sites. Your fees usually create the revenue that
supports the free services offered that attract traffic to these
commercial sites.
To participate in these banner
exchange programs requires creation of a linkage icon advertising your
site, submitting it to the exchange site, and modifying your Web Site
pages to display the reciprocal advertising link banner and posting
code to capture the credits to your account at the exchange.
There are usually options and
standards required to participate in the exchange banner programs.
Some programs allow you to select the types of banners your will allow
to be displayed on your site and the type of sites on which you would
have your banner shown.
Here is how we can set you up to
drive some traffic to your site.