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Online Advertising can be a highly
effective method of brand-building and further increasing targeted
traffic to your Web site.
MultiMedia provides a comprehensive
campaign management service that encompasses the following:
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Media research |
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Media planning |
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Design and production of banner
creatives |
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Media buying and placement |
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Placement validation |
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Performance analysis and reporting |
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Campaign optimization |
Depending on the objectives and
scope of a given campaign, CPM (cost per thousand impressions), CPC
(cost per click) and Content Sponsorship models may be utilized.
The management of an advertising
campaign involves a two-stage process:
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Campaign Preparation: Media
research, media planning and production of initial banner creatives. |
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Campaign Implementation: Media
buying and placement, validation, performance analysis and
optimization (closing the loop with media planning in an on-going
cycle). |
The design and production of banner
creatives are charged separately.
Internet Classified Ads
Classified Ad Sites on the Internet
are very similar to Newspaper Classifieds. Some sites offer free
listings while others will charge a fee for a specific time period. In
either case you need to enter and submit the ad information.
The response mechanism normally used
for your ad is an E-mail address but a normal mail address or your web
site address may be used.
Some of the sites are general sites
with indexes of their own for classifying the ads. Other sites
specialize in one area or product line.
There are many Web Sites on which
you may list your advertisement. Any search engine will present the
addresses of several hundred when you search using the keyword of
"classified" or "classifieds".
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