Search Engine Optimization Services

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We offer a range of search engine optimization and directory ranking services to improve your ranking in the search engines and increase the traffic to your web site.

Web site analysis and strategy development

  • Generate a complete report on the current standing of your web site’s search engine and directory rankings for primary keywords and keyword phrases.
  • Selection and content review of web pages to be included in the initial optimization effort.
  • Identify HTML code and page conditions that may cause spiders to remove the site from the index due to unintentional spamming.
  • Implement a link popularity strategy and implementation plan.

Optimization Implementation

  • Creating or editing meta tags and title tags of existing pages.
  • Page layout structure changes and HTML code optimization.
  • Create copy and templates for content-rich pages.
  • Integrate and link content-rich pages into the main web site.
  • Submission of the web site and the content-rich pages to the main search engines

Search Engine Ranking Maintenance

Once your site has been indexed and your pages have achieved top ranking in the major search engines they maintain their positions for a long time. However, pages may also decline in positions quickly or get dropped completely from the listing. To maintain top ranking positions once they have been established I have developed the Search Engine Ranking Maintenance Service. This service includes:

  • Monthly monitoring of ranking (rankings report).
  • Optimization and re-submission of any pages dropped from the search engine index.
  • Development and submission of content-rich doorway pages for highly competitive keyword phrases.
  • Monitoring of search engine business activities such as strategic alliances, joint ventures, new business models and how they may effect search engine positioning strategies.

Directories

Directories employ real human beings to review web site submissions. Key to achieving top ranking positions is to compose a title and description that will be accepted without alteration by the editor and includes the most important keywords and keyword phrases you want your site to be found for.

We optimize and submit web sites to all major directories.

Directory optimization and submission includes the following:

  • Generate a complete report on the current standing of your web site’s directory ranking for primary keywords and keyword phrases.
  • Select primary keywords and/or keyword phrases.
  • Compose titles and site descriptions.
  • Submit web site URL to the most appropriate categories in the main directories

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